Electronics Store – Kogar Design

The Scope

Our Electronics Store is one of our highest revenue generators. We offer a wide range of products and exclusive pricing on industry-leading merchants like Samsung, Apple, Lenovo, Rosetta Stone, Dell, etc. We also have a whole Best Buy experience on our site, with all the product catalogs.

The scope of this store is massive and I have been involved with all aspects of it, from the main store pages to creating a whole Best Buy experience within our platform. I have also designed interfaces for stand-alone stores for Lenovo, Rosetta Stone, and MHUP (Microsoft Home User Program), to name a few.

Challenges

How to create a seamless experience for the users and convey they are receiving the best prices and discounts.

Research

Researching both partner merchants and competitors how to best display our products and value.

Design and Execute

A lot of different teams are involved with individual sections of the site. Worked across the broad to provide UI/UX and ensure proper execution.

Ideation

Main Store Homepage Mockup

Email Campaigns

Assigned with creating marketing emails on a regular basis, informing users of the latest sales, popular products, and program announcements.

MHUP (Microsoft Home Use Program)

Office 365 is a cloud-based annual subscription service that allows you to easily create and securely share your documents, spreadsheets, and presentations with all the premium apps you know and trust.

We brought this exclusive program to our platform and I was tasked with creating the landing page to show the options and value propositions without overwhelming the users.

Lenovo Store

A stand-alone store dedicated to Lenovo products with exclusive employee pricing.

Rosetta Stone

A stand-alone store dedicated to Rosetta Stone products and subscription with exclusive employee pricing. The store UI was similar to the Rosetta Stone site itself, to give users familiar experience.