AAA Discounts – Kogar Design

The Scope

AAA was a huge client for our Rewards and Incentive program. The design proposal had to be immaculate and catered to the target audience. It was one of the first projects I was assigned when I started my journey in 2012. It was a unique experience to develop UI/UX for a completely different userbase than our main audience.

The project also included a backend experience that dealt with admins controlling the offers and the number of marketing material including email templates and print collateral. Different clubs under the AAA umbrella were also considered as part of this project.

Challenges

Design a UI/UX which the target audience is already familiar with, without jeopardizing our product.

Research

Spent countless hours with the team at AAA to understand the needs and requirements and met internally how to address those. Research current products and competitors.

Design and Execute

Based on the research, begin the ideation phase. Received feedback, improved and launched the product.

Desktop Experience

These are some select screens of the whole product experience.

Admin Experience

These are some select screens of the admin control, how they can manage/add/edit offers.