Kogar Design Kogar Design
Projects
- AARP Advantages

AARP Advantages

Project: AARP Member Advantages
Year: 2014

The Scope

AARP Member Advantages was our Rewards and Incentives partner. We were providing the discounts on their platform on our dedicated space. To continue with our services, we had to do a complete overhaul of our product and this is where I was appointed to lead the UI/UX efforts.

Challenges

At the time of renewal of the contract, they were looking to switch partners. We had to compete and come up with a more compelling UI/UX and discount program.

Research

To make us stand-out and to win, I spent time understanding the platform, core values they hold, and the target audience was a major factor.

Design and Execute

The exclusive research led to multiple iterations before we presented our product and we were declared the winners which helped secure the contract.

Site Experience: Homepage

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Site Experience: Category Level Pages

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Mobile Experience

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home
merchant_map
merchant_video
restaurant_oc
restaurant_check
search_results

AARP OneRoof

All the discount programs under one roof.